Never Broke Again

Never Broke Again, also known as Never Broke Again, LLC, often abbreviated as NBA, is a record label based in Baton Rouge, Louisiana, founded by American rapper Kentrell "YoungBoy Never Broke Again" Gaulden, Rodrick "OG 3Three" Jeanpierre and Kyle "Montana" Claiborne in 2015. It was launched as an imprint of Atlantic Records, a division of Warner Music Group until 2022, after which it has operated as an imprint of Motown, a division of Universal Music Group. Never Broke Again has signed and released albums for artists such as Quando Rondo and NoCap, and several upcoming Southern hip hop artists.